Wall of Death: 2014

FINAL WEBSITE BANNER AD, SMARTPHONE BANNER AD & DOWNLOAD PAGE

FINAL APP ON A SMARTPHONE

1. Load up page

2. Home page

3. Type in your ultimate thrill

4. Step by step guide: Set your alarms

5. Step by step guide: Set your alarms

6. Step by step guide: Visualising

7. Step by step guide: Repetition

8. Step by step guide: Be blown away

9. The alarm screen: Am I dreaming? Do a reality check

10. Will give you a random reality check

11. Share the ultimate thrill with your friends

12. Move onto more advanced lucid dreaming

TRY OUT OF THE APP

BELOW ARE SOME IMAGES OF MY INITAL IDEAS FOR THE WAY THE APP WILL WORK AND LOOK LIKE

This QR code below works. It goes straight to a web site which technically you would be able to download the app (sadly this bit does not work). I thought the most effective way to use the QR code would be on the end of the balloon, as this is floating up. It would give the public something to interact with, and is actually quite fun to chase (it does actually work when going at the particular speed I have set it. I have also tried some advertisement that would sit an app magazine. I have used the QR code, the balloon string, white circle and the brand insight, which are all key things I want to keep consistent throughout. Although I don't think I need a magazine advert (because its totally all digital) I still think it looks pretty cool.

The last image is a screen shot of the website you are led to once you have scanned the QR code. This is a screen shot off a desktop computer (you can see its purely set up for a smartphone) - which is how it will be used.

THE RED BALLOON VIDEO

THE RED BALLOON

Here I have created 2 videos which show the kind of thing I want to achieve with my digital posters.

REVERSED BLACK AND THE REFINED BALLON

BLACK AND BALLOON

I though working with a white background didn't have as much impact as working on a black background, which is why I have tried the reverse - and I love it. I have stripped everything down, and made a few posters which just incorporate the QR code (which still doesn't work yet) and having the brand insight. The QR code and the brand insight give enough information away - I think.

I have also started thinking about what the app might look like, keeping in theme with the black and might and geometrical shapes. Also thinking about how the app would work.

I have also designed another poster which purely has a white circle, black background and red balloon. However much I love this, I think its too simple because no one will know what it is about. From here I am going to make a video just to see how the movement can work.

THE IMPACT OF THE BALLOON

A METAPHOR OF A LUCID DREAM

To make my communications campaign be more intriguing I wanted to have metaphor to leave it open for interpretation for the audience. I have changed the logo to 'Lucid dreams the app' which I think works really well. The typeface (Dense and Langdon) work well together and give a sense of sophistication and playfulness. I have taken the 'A' from the logo and made it into a monogram for the brand, which has a deep underlying meaning of a person standing and taking a reality or fantasy route.

I have worked with a bird, a kite and other metaphors of 'flying' however when I looked at the purpose and actions of a balloon, it stood out to me that a balloon is very similar to a lucid dream. You have total control over a lucid dream, until you let go and let your imagination take you. The same with a balloon, you have total control over it until you let it go. So I thought this was a perfect metaphor and should be used throughout.

When I was playing with the significance of the balloon, I started playing with words. 'It'll blow your mind' first came to me but then 'It'll blow you away' seemed to tie in great with the balloon part. I feel now it is really coming together. I have also integrated a QR code, which does not work yet, but it will do, which takes you straight to download the app.