WHAT APP ADVERTISEMENT IS OUT THERE?
After searching the web for advertisements for apps - I came to conclusion that there isn't actually much out there. I suppose because we are glued to our smartphones and social media - this tells us what's cool. From this conclusion I have decided what marketing communication I want to use:
Digital billboards and posters, because these are not used at the moment for app advertisement, which means there is a whole field of opportunity.
Desktop web banners and smartphone web banners are also a good way of communicating because they have high publicity and usually you can't miss them. It's just important to be different from other adverts on the market at the moment.
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