THE QR CODE

THE IMPORTANCE OF THE QR CODE

This QR code below works. It goes straight to a web site which technically you would be able to download the app (sadly this bit does not work). I thought the most effective way to use the QR code would be on the end of the balloon, as this is floating up. It would give the public something to interact with, and is actually quite fun to chase (it does actually work when going at the particular speed I have set it. I have also tried some advertisement that would sit an app magazine. I have used the QR code, the balloon string, white circle and the brand insight, which are all key things I want to keep consistent throughout. Although I don't think I need a magazine advert (because its totally all digital) I still think it looks pretty cool.

The last image is a screen shot of the website you are led to once you have scanned the QR code. This is a screen shot off a desktop computer (you can see its purely set up for a smartphone) - which is how it will be used.