MY OWN DESIGNS SO FAR

MY THOUGHTS

My next thoughts are what do I my 'service' to look like? 

The idea is that the service provides you to have the opportunity to experience your ultimate thrill. 

Find out the possibilities of dreaming.

Be in control of what you dream tonight

and experience your ultimate thrill

Every night you can be in control of your ultimate thrill

Reveal the possibilities of dreaming

Uncover the possibilities of your dreams

EXPERIMENTING WITH FONTS

CHOSEN FONT: DENSE - LOOKING AT THE TYPOGRAPHY THERE WAS SOMETHING I LOVED ABOUT THE FORM OF THE LETTER 'A'. I CUSTOMISED IT TO MAKE A TRIANGLE, WHICH LOOKS AESTHETICALLY PLEASING AS WELL AS HAS A MEANING BEHIND DREAMING. IT ACTS AS ALMOST A 3 POINT CROSS ROAD - WHERE THERE IS SOMEONE STOOD IN THE MIDDLE, WITH A ROAD TO THE LEFT OF RIGHT - REALITY AND FANTASY. I THINK THIS TRIANGLE IS AN APPROPRIATE SYMBOL FOR 'LUCID DREAMS'. BELOW I HAVE EXPERIMENTED WITH THE TRIANGLE ON THE BACKGROUND, HOWEVER I FEEL IT LOOKS TOO BUSY AND TAKES THE PURPOSE AWAY.

SIMPLE TYPOGRAPHY IN A DREAMY COLOUR.

BLACK AND WHITE IS SO EFFECTIVE. 'LUCID DREAMS' LOGO. SIMPLE AND GETS TO THE POINT. THE SLOGAN 'DISCOVER THE POSSIBILITIES OF DREAMING' TELLING THE AUDIENCE THERE IS MORE TO DREAMING THAN JUST 'DREAMING'. I HAVE ALSO TAKEN THE TRIANGLE AS A SMALL SYMBOL TOWARDS THE BOTTOM.

WITH THE BELOW IDEAS I HAVE INCORPORATED COLOUR AND MORE TRIANGLES. I WANT TO CREATE A KIND OF KALEIDOSCOPE EFFECT - NOT ONLY WILL THIS KIND OF 'MESMERISE' PEOPLE INTO LOOKING BUT IT ALSO IS A KIND OF HYPNOSIS WHICH RELAXES THE MIND (YOU NEED TO BE IN A RELAXED STATE OF MIND TO BE APART OF LUCID DREAMING).

BELOW I AM BEGINNING TO THINK OF WHAT MARKETING COMMUNICATIONS I WOULD PUT IN PLACE. IN AN EVER INCREASING DIGITAL WORLD, I BELIEVE VIDEO POSTERS/BILLBOARDS/WEBS/APP ARE MOST EFFECTIVE. MY IDEAS FOR THIS IS THAT THEY WOULD BE A LANDSCAPE ELECTRONIC VIDEO BILLBOARD. THE TYPE AT THE TOP WOULD PROBABLY STAY STILL AND THE TRIANGLES AT THE BOTTOM MAY MOVE. THE THREE CIRCLES IN THE MIDDLE WOULD BE DOING A KIND OF KALEIDOSCOPE EFFECT WHICH PRODUCES NUMEROUS SHORT AND SWEET SENTENCES TO SIMPLY EXPLAIN 'TAKING CONTROL WHEN YOU DREAM ALLOWS YOU TO EXPERIENCE YOUR ULTIMATE THRILLS'.

ON THE ELECTRONIC BILLBOARD I WOULD HAVE TO PROMOTE THE WEBSITE AND OR APP TO GIVE THEM A CALL TO ACTION SO THEY KNOW WHAT TO DO NEXT.

BELOW I THOUGHT ABOUT MERGING THE THREE CIRCLES INTO A BOX WHICH WOULD COME UP WTH THE STRAP LINE 'DISCOVER THE POSSIBILITIES OF DREAMING' AND THEN THE NAME 'LUCID DREAMS' AND THE WEB/APP DOWNLOAD.

MY NEXT STEPS FROM HERE IS TO THINK ABOUT THE PROCESS OF THE WEBSITE AND THE APPLICATION. I LOVE THE KALEIDOSCOPE IDEA AND THE TRIANGLE SYMBOL BECAUSE THEY BOTH HAVE MEANING TOWARDS THE 'SERVICE' AND I THINK THAT'S IMPORTANT.

THE WEBSITE WOULD ENABLE THE USER TO DOWNLOAD THE APP, AND MAYBE HAVE A LITTLE MORE INFORMATION ABOUT LUCID DREAMING.

THE APPLICATION  WOULD PROVIDE A SERVICE FOR THE USER TO GIVE TIPS AND HINTS ABOUT HOW TO LUCID DREAM, GIVE THEM A REALITY CHECK ETC..