RESEARCH

CAN WE LIVE WITHOUT MONEY?

Following my idea about using 'replicated' money as an incentive to attract the public led me to question whether any body can live without money. We use money every day to buy necessitates and things that we love. Below are a couple of reasons why we shop..

• With the easily accessible smartphone people are finding the time to have a quick browse online at what they can buy. With a quick press of a button your items are beautifully packaged and sent to you through the post. That exciting feeling when you open the packaging to discover what you have bought. As well as this, if you have nothing going on in your life, a quick trip into town is turned into a whole different experience when you are enticed into the shops with bright lights, attractive displays and uplifting music. Coming out of the shop with your bag of goods in a card carrier to show off to the world. Not so boring anymore!

• With the rise of social media everyone wants to look their best and show their new clothing on a selfie. Having the latest trends for a young fashion conscious person is vital and so shopping is the only way to get these.

• When we shop with friends, its a common thing to over buy and buy things to either impress the person you are with or buy it for the sake of it. And the sad thing is - we never return it!

The answer to 'can we live without money?' is pretty self explanatory.. no we can't. Nothing is in the world for free anymore.. there is always a catch or something which involves money. Everyone's lives revolves around money - whether they have too much or not enough, it can go from one extreme to another. It's simple, no body in the modern world can live without money.

In connection with the brief 'an integrated campaign for one week only, get members of the public to risk their lives for the ultimate thrill..'

I am taking a slight twist in this, and instead of 'risking their lives' 'what can you not live without'...