THOUGHTS

'LUCID DREAMS' - Service name

'Discover the possibilities of dreaming' -  strap line

'Am I dreaming?' - What the consumer must ask themselves to be able to experience Lucid dreaming



- Keep a dream diary 

(As soon as you wake up take a note of what you dreamt - note down any reoccurrence)

- Different techniques

1. MILD

2. WILD

- Reality check  - (read)

- Regular sleep pattern 



POSTERS/CAMPAIGN:

 Selling the experience like a product - With the product being an app. The purpose of the app to teach lucid dreaming for the ultimate thrill - nothing else on the market - you have the choice to do what ever you like in the world. 


- Am I dreaming (hypnosis/mesmerise) 

- Lucid dreams as the brand 

make the impossible possible



IMAGINE REALITY

simple/different to others/usp