THE BRIEF IN MY OWN WORDS

WALL OF DEATH

Create an integrated communications campaign to..

..convince the public..

..for 1 week only..

..to risk their lives..

..for the ultimate thrill..


My initial ideas:

What can we not live without?..

Because this obviously gives us satisfaction and thrill, otherwise we would be able to live without it.

How can I get the publics attention in a unique and interesting way?

How can I get people to interact with each other?

How can I get people to get involved in the first place?



My thoughts:

Walking in the streets, one thing that we always notice, is money on the floor. Whether it 20p, £1 or a £20 note. We always go to pick it up and keep it!

Using 'fake' money on the floor, could be an incentive to the public to pick up and get involved, when they realise it isn't actually money but is information about this 'week'.

This would be an interesting way to get the public involved instead of just using normal posters/billboards etc.

I am unsure what would go onto the money yet, whether being some kind of address, QR code which leads someone, as well as some simple information about what is going on.